People don’t leave comments just so they can be left unread. By replying, you’re not only letting people know that you’re actively involved in reading the comments, but you’re encouraging them to come back and comment again later.
Furthermore, people who don’t normally comment may be happy to do so knowing that their comment will indeed be read.
2. It Adds to the Quality of Your Posts
2. It Adds to the Quality of Your Posts
A reply can often lead to side conversations within the commenting area that add to the content and overall quality of your post. Your points will be explained further, new points will be brought up, and questions that people may have get answered.
Also, new people will join the side conversations and add their own comments that they wouldn’t have normally made otherwise.
3. It Helps With Search Engine Optimization
3. It Helps With Search Engine Optimization
Comments on your blog posts do in fact help with search engine optimization, although admittedly in a minimal way.
More comments, including your own, usually mean more instances of the keywords that you used in your blog post, which means you’re more likely to be found in the search engines for those terms.
Additionally, new terms that you did not use in your blog post will be brought up and discussed, which could potentially help you for those terms as well.
4. It Adds More Social Proof
4. It Adds More Social Proof
Social proof is a psychological phenomenon that occurs when people’s decisions are influenced by making the assumption that surrounding people know more about certain situations than you do.
For example, if you’re at the mall and you see a huge crowd of people around a particular store, chances are that you’re going to walk over and see what the big deal is. In a similar way, you might be more inclined to follow a certain blogger in a niche just because they have more subscribers and followers than others.
In most cases, your own comments will count towards the overall comment count of your post. Respond to 15 comments, and you’ll have a total comment count of 30, which looks more far more impressive and interesting to your readers and any new visitors to your blog.
5. It Helps You Build Authority and Credibility
5. It Helps You Build Authority and Credibility
Finally, by responding to each comment, you’re establishing yourself as a go-to expert in your niche. You become more “real” and are seen as someone who actually takes time to care for your readers, which adds value to you and your blog.
Because responding to comments is abnormal, you’ll stand out of the crowd like no other. And if you can leave thoughtful, meaningful comments, you’ll make that much more of an impact on your readers.
It doesn’t take very much extra time, and the return on investment can be phenomenal. So why not give it a shot?
Try responding to every comment and see what happens.
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